Maintenance Care Plans

Regular Secure Backups

While hosting providers frequently include complimentary and premium localized backup services, Creative by Clark uses an installed plugin to perform regular backups of the Database before changes. Before theme and plugin updates, I run separate backups of those components if I ever need to perform a rapid “roll-back.” A complete backup is scheduled weekly to ship to a secure remote location.

Optimize Performance

As a significant ranking component, Google considers site speed an important consideration.  User experience is also critical, and a poor download speed or unexpected issues can increase your bounce rate and void conversions. Sites built by Creative by Clark already have gone through vigorous optimization practices.  Those new to our Maintenance Care must first undergo an Audit process that might include initial optimization.  Optimization is an ongoing practice and not a one-time process.

WordPress Security

With special software installed, your site is monitored 24/7 and protected from various exploits, including brute-force login attempts and malicious file intrusions. While no software can guarantee a site is 100% free of risk, in my many years of business and utilization, I have never had a client website hacked or experienced a malware exploit.  in the past, I have been engaged by new clients to rescue their websites after a hack or malware injection. Read about an example case (anonymized).

Uptime Monitoring

Using a specialized third-party service, your website is monitored 24/7 for uptime – from when it goes offline to when it has returned to online service. I receive an email notification, and while I sleep, matters are taken into hand to resolve the issue at the start of business.  In 99% of cases, there is a problem with the hosting provider that requires a support investigation.

Organic SEO

I do not provide SEO or SEM Services per se, as those services are a dedicated specialization.  Yoast SEO plugin (often the premium version) is incorporated with basic configuration, keywords, meta descriptions, and a connection to Google Search Console if not already in place.  The goal is to enable the highest achievable Organic SEO via standard optimization. The site is scanned with a third-party tool, and you will receive a written report to review and know where things stand before enlisting a specialist.

Advanced & Premium Care Plans Only.  It can be purchased as an add-on to Basic Care Plan.

Custom Development

While I provide standalone WordPress Development Services, there are times when it is necessary to take action requiring expert skillsets as part of maintenance.  For example, in WooCommerce installations, it is not uncommon to encounter themes that employ custom templates, and there are times when these must be modified to remain compatible with the current WooCommerce version.  Sometimes the task is to recognize where a plugin or theme error occurs, discover the cause, and then reach out to that developer directly to initially inform them but pursue their correction to a secure solution. When none are readily available, more drastic corrective action is required, especially if it is resulting in a performance issue on the website.