Who We Are
The Genesis of
Creative by Clark
The backstory and inspiration of a solopreneurship.
Building (or fixing) your WordPress website.
Debbie Clark started Creative by Clark in early 2007.
As a freelance web designer/developer since 1994 (Certified Dreamweaver), Debbie moved away from primarily building XHTML static websites towards her current dedicated focus on WordPress as a dynamic website Content Management System (CMS). Why? While many clients still wanted her assistance with content management, many desired more independence.
The choice to embrace WordPress exclusively was made after building the same website in several top-rated CMS (WordPress, Drupal, Joomla!, and a few more) and evaluating the entire development and content integration process. She then asked a few willing clients to provide feedback on ease of use and other performance criteria. Ultimately, WordPress sailed to the top of the favored list by all involved, and she decided to focus on one platform and focus.
New Service Offering 2023: Digital Marketing
While Debbie’s skillset included graphic design and a firm grasp of marketing, applying those abilities in her previous role as BizCarta CMO primarily involved outbound traditional marketing tactics. Digital marketing has evolved as a niche set of outbound and inbound marketing tactics requiring true expertise. While WordPress sites built by Creative by Clark perform well in organic search, previously, Debbie felt she had to refer her clients to a third party for their digital marketing needs, such as paid search and social media advertising.
In Fall 2022, she invested in the Digital Marketing Pro certification course through the Digital Marketing Institute and American Marketing Association. Debbie sat for the rigorous certification exam and passed — earning the dual Certified Digital Marketing Professional (CDMP) and Professional Certified Marketer (PCM) certifications. To maintain her certification, she is required to actively participate in Continuing Professional Development (CPD). See credentials below.
Our Process = FOCAL9™
F o r m u l a t e • O r g a n i z e • C r e a t e • A l i g n • L a u n c h
We employ the disciplined phases (nine steps) of our FOCAL9™ Process, whether a website project or one that involves design or marketing. In all cases, the foundation of our process is a strategic approach and nine basic/adaptive steps that ensure we approach the solution with the same vigor and disciplined standards.
Some of Our Past & Current Clients¹
¹ Many clients and their projects are confidential and are not listed. We may provide an anonymized use case for very interesting or challenging projects to showcase our capabilities.
Debbie is a highly intuitive person and a delight to work with. She has a unique blend of creativity, strong information technology skills and keen business insight. She is driven to do what’s right for her clients and her company, putting them before her own personal gain. Debbie has the highest quality standards. She believes if something is worth doing, it’s worth doing right. She is a “can-do” person, willing to take charge and lead the most difficult and demanding situations. Her ethics are impeccable. These skills and attributes have earned her the utmost respect with her BizCarta teammates, our clients, and our business partners.
Deborah K Clark, CMDP, PCM operates Creative by Clark as a sole proprietorship.
Founded in 2007 by Debbie Clark, Creative by Clark began as an all-encompassing strategic marketing and design firm. Debbie moved from its broad focus and narrowed it to mostly WordPress website design and development with a few brand identity projects. Marketing tactics were shifting in direction from traditional channels to digital marketing. Until she pursued advanced training, she didn’t feel she had the bona fides to offer those services. She assessed that many clients could not afford the referrals to third-party agencies and got caught in a stasis presence. Client needs for these additional services to align brands and websites with social media and paid search drove Debbie to take an intensive 6-month course offered jointly by the Digital Marketing Institute and American Marketing Association as a DM Pro. She can now offer Digital Marketing Services with a clear conscience of her qualifications albeit it will take a little time with some projects to gain the type of experience and speed she is used to for her other offerings. See certification below.
Digital Marketing Certification Credentials
Let’s Start Something New!
Whether starting from scratch, rebuilding, fixing problems or requesting information on a maintenance plan, please provide as much information as is relevant below.