Portfolios
Insights into my [creative] capabilities.
Creative by Clark Portfolios includes a variety of deliverables, including those exclusive to my business and many that are collaborative with my partners, such as Sullivan Solutions, LLC.
Web Design
Websites designed by Creative by Clark — brand new, redesigns, or conversions from static HTML sites to dynamic WordPress or from other CMS Platforms (i.e., Drupal, Joomla!, Webly, Shopify, Squarespace, WordPress.com, etc.). I design and develop all types of WordPress websites, ensuring compliance with brand standards and alignment with both short-term and long-term business goals.
Web Dev
Creative by Clark performs custom development on its client sites but also maintains a supportive role with strategic partners such as Sullivan Solutions, LLC. I bring their two-dimensional designs to life for client projects on the front end and can design special features on the back end. As some projects or unique components are proprietary, I can only share some details as Anonymized Use Cases.
Brand Identity
Creative by Clark provides this service on a selective basis, primarily for comprehensive projects, such as new business startups or rebrands. M projects include brand design, which involves creating a logo, colors, and fonts, as well as developing a corresponding brand standard (also known as a brand manual or guidelines). Deliverables may also include brand audits, strategic plans, and integration of other services.
Graphic Design
Graphic design encompasses a wide range of activities involved in creating the brand identity, MarComm, for digital presence on a Website or Social Media, specific advertising, etc. In this section of my portfolio, I applied graphic design skills to create composite images or manipulate existing images to match the creative brief.
MarCom
MarCom (Marketing Communication) encompasses all the messaging and media used to communicate a brand to its target market strategically. MarCom materials include tactics such as advertising, direct marketing, digital marketing, social media, packaging, print, PR activities, sales presentations, and trade show exhibits.
Photography
Creative by Clark doesn't offer photography services directly. Occasionally, I will take temporary portraits or other images for use during development or when a professional photographer is unavailable. However, hobby photography is a lot of fun and mainly something personal from travel (at least what can be publicly shared).
Case Studies
Creative by Clark shares some more in-depth analysis and project overviews in Branded Case Studies. Furthermore, Anonymized Use Cases provide insights into projects that cannot be fully disclosed due to confidentiality or other reasons, but can demonstrate the breadth of my capabilities.