Portfolio

Insights into our [Creative] Capabilities

Creative by Clark prioritizes WordPress Services but possesses other graphic design capabilities.

Examples of Our Work By Creative Service Area

In addition to WordPress Web Design & Development, historically, we have also applied our skillsets to Brand Identity, Graphic Design, MarCom,  and Photography projects, some of which we share in this Portfolio section.

Web Design

Websites designed by Creative by Clark — brand new, redesigns, or conversions from static HTML sites to dynamic WordPress or from other CMS Platforms (i.e., Drupal, Shopify, SquareSpace, etc.).  We design (and develop) all types of WordPress websites while remaining in compliance with brand standards and aligning with both short- and long-term business goals.

Web (WordPress) Development

Creative by Clark performs custom development on its client sites, but also maintains a supportive role with strategic agency partners such as Sullivan Solutions. We bring their two-dimensional designs to life for their client projects on the front- and back-end.  Some projects are proprietary and we can only share anonymous Use Cases.

Brand Identity Design

While Creative by Clark doesn't currently market these capabilities for standalone projects, we do provide them for comprehensive projects — i.e,m new business startup or rebrands.  With our focus often on WordPress, many of our projects source through other designers who do provide us these assets.  Our skills include brand design that includes a logo as one component.  We have conducted brand audits, repositioning, rebrand, and created strategic plans.  Altogether our approach focuses on applying a disciplined brand standard to build consistent application and equity.

Graphic Design

Graphic design encompasses a wide range of activities involved in creating the brand identity, MarCom, for digital presence on a Website or Social Media, specific advertising, etc.  In this portion of our portfolio, view applied graphic design skills to create composite images or manipulate an image to match the creative brief.

MarCom = Marketing Communications

MarCom is all the messaging and media deployed to communicate a brand with its market.  Strategy should be integral behind the creation of MarCom, but these marketing materials are tactics including advertising, direct marketing, online presence to include social media, packaging, print, PR activities, sales presentations, trade show exhibits, and more.

Photography

Creative by Clark doesn't provide photography services per se.  On occasion, we will take temporary portraits or other images for use during development or when a professional photographer is unavailable.  However, hobby photography is a lot of fun and mostly something personal from travel (at least what can be publicly shared).

Examples of Our Work By Creative Service Area

In addition to WordPress Web Design & Development, historically, we have also applied our skillsets to Brand Identity, Graphic Design, MarCom,  and Photography projects, some of which we share in this Portfolio section.

Former Lisa Imondi website before rebrand

Web Design

Websites designed by Creative by Clark — brand new, redesigns, or conversions from static HTML sites to the dynamic WordPress platform (or from other CMS Platforms, e.g., Drupal, Webly, Shopify, Squarespace, and more).  We design (and develop) all varieties of WordPress websites while complying with brand standards and aligning with both short- and long-term business goals.

Website Development - CbC for Sullivan Solutions

Web (WordPress) Development

Creative by Clark performs custom development on its client sites but maintains an ongoing role with strategic agency partners such as Sullivan Solutions. We bring two-dimensional and even prototype designs with tools like Adobe XD to life in WordPress for client projects.  We often engage in proprietary projects where content is hidden from the general public, e.g., content blocked by a paywall or membership requirement.  In these instances, because the projects are both interesting and reflect of our capabilities, we share Anonymized Use Cases.

Brand Identity Design

Brand Identity Design

The client or a partner designer usually provides brand identity assets for WordPress projects. But we occasionally still dust off the design skills to build Brand Identities for new startups or rebrands. The logo is but one component of the Brand Identity that also might include brand audits, repositioning, rebrands, and creating a strategic plan.  A consistent, disciplined brand standard is essential to building brand equity.

Graphic Design Slide - example dress panel used for Kaleidescope

Graphic Design

Creative by Clark utilizes graphic design skills and tools on a nearly daily basis. Graphic design encompasses a wide range of activities involved in creating not only brand identity, but also editing images used on a Website or Social Media platform. In this portion of our portfolio, view how we've applied our graphic design skills to create composite images or manipulate an image to match the creative brief. As AI permeates software tools, some processes will become more automated compared to the granular skills required for some of our older projects presented here.

Marketing Communications - MarCom slide for Portfolio

MarCom = Marketing Communications

MarCom is all the messaging and media deployed to communicate a brand with its market.  Strategy should be integral to the creation of MarCom. Still, these marketing materials are tactics including advertising, direct marketing, and online presence to include social media, packaging, print, PR activities, sales presentations, trade show exhibits, and more. 

Photography Portfolio Slide (Glendalough Entry Gates)

Photography

Creative by Clark doesn't provide photography services per se.  Occasionally, Debbie will take temporary portraits or other images for use during development or when a professional photographer is unavailable.  However, hobby photography is a lot of fun, and mainly our portfolio is very personal from travel (at least what can be publicly shared).