Portfolio
Insights into our [Creative] Capabilities
Creative by Clark prioritizes WordPress Services but possesses other graphic design capabilities.
Examples of Our Work By Creative Service Area
In addition to WordPress Web Design & Development, historically, we have also applied our skillsets to Brand Identity, Graphic Design, MarCom, and Photography projects, some of which we share in this Portfolio section.
Examples of Our Work By Creative Service Area
In addition to WordPress Web Design & Development, historically, we have also applied our skillsets to Brand Identity, Graphic Design, MarCom, and Photography projects, some of which we share in this Portfolio section.
Web Design
Websites designed by Creative by Clark — brand new, redesigns, or conversions from static HTML sites to the dynamic WordPress platform (or from other CMS Platforms, e.g., Drupal, Webly, Shopify, Squarespace, and more). We design (and develop) all varieties of WordPress websites while complying with brand standards and aligning with both short- and long-term business goals.
Web (WordPress) Development
Creative by Clark performs custom development on its client sites but maintains an ongoing role with strategic agency partners such as Sullivan Solutions. We bring two-dimensional and even prototype designs with tools like Adobe XD to life in WordPress for client projects. We often engage in proprietary projects where content is hidden from the general public, e.g., content blocked by a paywall or membership requirement. In these instances, because the projects are both interesting and reflect of our capabilities, we share Anonymized Use Cases.
Brand Identity Design
The client or a partner designer usually provides brand identity assets for WordPress projects. But we occasionally still dust off the design skills to build Brand Identities for new startups or rebrands. The logo is but one component of the Brand Identity that also might include brand audits, repositioning, rebrands, and creating a strategic plan. A consistent, disciplined brand standard is essential to building brand equity.
Graphic Design
Creative by Clark utilizes graphic design skills and tools on a nearly daily basis. Graphic design encompasses a wide range of activities involved in creating not only brand identity, but also editing images used on a Website or Social Media platform. In this portion of our portfolio, view how we've applied our graphic design skills to create composite images or manipulate an image to match the creative brief. As AI permeates software tools, some processes will become more automated compared to the granular skills required for some of our older projects presented here.
MarCom = Marketing Communications
MarCom is all the messaging and media deployed to communicate a brand with its market. Strategy should be integral to the creation of MarCom. Still, these marketing materials are tactics including advertising, direct marketing, and online presence to include social media, packaging, print, PR activities, sales presentations, trade show exhibits, and more.
Photography
Creative by Clark doesn't provide photography services per se. Occasionally, Debbie will take temporary portraits or other images for use during development or when a professional photographer is unavailable. However, hobby photography is a lot of fun, and mainly our portfolio is very personal from travel (at least what can be publicly shared).