Debbie Clark (Deborah Clark) passed the DMI Pro certification examination. She is now a Certified Digital Marketing Professional (CDMP) through the Digital Marketing Institute (DMI) and Professional Certified Marketer (PCM) through the American Marketing Association (AMA).
The examination was administered via Pearson-Vue on Friday, 28 April 2023, following the rigorous DMI Pro course combining two certifications with the following curriculum covered:
- Digital Marketing, including Research Techniques
- Content Marketing
- Social Media Marketing
- Search Engine Optimization (SEO)
- Paid Search (PPC) using Google Ads
- Display & Video Advertising
- Email Marketing
- Website Optimization (already our sweet spot)
- Analytics with Google Analytics (including the transition from Universal to GA4)
- Digital Marketing Strategy
Passing the certification exam is the first step in becoming and maintaining CDMP status. There is required ongoing participation in Continuing Professional Development (CPD) activities. We’ll keep you posted!
In addition to existing WordPress expertise, this certification broadens Creative by Clark capabilities to build even better websites with attention to digital marketing strategy best practices, SEO, PPC, and more of the capabilities listed above.
Interested in securing our new services? Contact Creative by Clark!