Color Psychology

Color Psychology

A word about color psychology Just like the shape of a logo, color needs to be simple and easy to recognize and memorize. Colors and color combinations used in logos should be unique so that the logo doesn’t blend into many other logos. Complicated color combinations...
Brutalist Web Design A Hot Trend to Avoid

Brutalist Web Design A Hot Trend to Avoid

I know.  Less is more, right? But then there is this thing called Brutalist Web Design, a hot trend to avoid for sure!  As with the Brutalism movement in architecture, a stark and sparse utility is of paramount importance.  Or perhaps unimportance? The following...
What is a Chocolate Penguin

What is a Chocolate Penguin

Chocolate Penguin Facts The concept of a Chocolate Penguin is not a total fantasy.  While a bit whimsical and an integral component of  Creative by Clark branding, there is a factual story about chocolate-colored penguins. King Penguins as adults are black and white,...