Lisa Imondi
Case Study: Rebrand | Website Design & Development
The Case
Redesign a large, multi-page WordPress website to a streamlined landing-page model
Rebrand & Reposition
The Lisa Imondi website is much smaller and concise with a focus on a new look that includes a new logotype, color palette, shift away from selling CDs and concert tickets, and re-positioning Lisa’s role as storyteller and artist advocate linking to a new project under development.
Lisa Imondi has cast her brand as a singer – songwriter – storyteller and advocate for freedom of expression.
This latest site is the 5th iteration I have developed for Lisa Imondi. Initial versions focused on selling her music and promoting her concerts. In fact, Creative by Clark not only built all her websites but also designed her CD Cover Art, Concert Posters, Flyers, and Tickets, as well as her stationery.
While the existing site still promotes her music and lyrics, all sales are through external sites for digital downloads.
This new site focuses on Lisa’s talents for Storytelling and links to her new project that will center on her passion for advocacy.
Details
Launched October 2021
https://www.lisaimondi.com
Categories
- Web Design
- Web Development
- Brand Identity Rebrand & Repositioning
- Customized Front-end Post Entry
- Documentation System
Before & After Rebrand
View some historical designs
Creative by Clark has worked with Lisa Imondi for many years, and over that time, we have created several website iterations, designed her previous logotype and brand standard, stationery sets, designed her CD covers and concert promotional materials.
Lisa Imondi Logotype Rebrand
In 2021, long-time client Lisa Imondi decided to make some changes to include a rebrand: a new logotype, color palette, and brand positioning. While another friend made the initial design suggestion for her logotype change and color palette, I refined the design concept and created the final artwork and her new brand standard.
Original Lisa Imondi Logotype on dark background
Years ago Lisa enlisted me to create this logotype, but everything about her brand at that time resulted from research to including a virtual focus group. Lisa was in the process of launching herself officially as a Singer/Songwriter.
Lisa Imondi Website Iteration 3
As a result of market research, the colors, look, and feel of Lisa's website reflected a dark, moody atmosphere for her blues vocal style compared to Etta James.
Lisa Imondi Business Card - previous brand standard
Lisa Imondi Being Me CD Cover
CD Jewel Case Artwork for Being Me, Lisa's first full-length music CD consisting of numerous original songs and covers.
Lisa Imondi A Baby Boy CD Cover
CD Jewel Case Artwork for A Baby Boy, Lisa's original Christmas single.
Lisa Imondi Being Me CD Cover
CD Jewel Case Artwork for Being Me, Lisa's first full-length music CD consisting of numerous original songs and covers.